![]() Hence why they altered the name and simply called it Coronita. However, if you do a quick search for trademarks in Spain you will find this story does not hold any water as there are many companies that use the word Corona in their name.Īnother story goes that there has been a brand of beer in Spain called Coronas since 1907, which is to similar to Corona, and as you can imagine this would cause legal problems between the brewers.Īnd lastly, the story that tends to get the most credibility is that a well-known wine company owned by the Torres family from Catalonia had already trademarked the name Corona effectively ruining any chance that Grupo Modelo could market their beer there under the same name. Some claim when Grupo Modelo attempted to register the name in Spain they were denied because it means Crown and apparently the Spanish royal family owns the word crown. Like most things in life, there is more than one story floating around for why this is. This is because in Spain the original sized Corona is actually labeled as Coronita and you can not buy the little brother-sized bottles there. On the topic of Spain if you order a Coronita you will actually get the original standard-sized Corona Extra beer and not the mini bottle. In Spanish Corona means “crown”, and it just so happened that Coronita means “little crown”, very fitting. Putting the same beer in a different size bottle was simply a marketing strategy that has worked well for Grupo Modelo and the choice of names worked well. Whereas the regular Corona Beer is served in 330 ml or 11 fl oz bottles the Coronita is served in smaller bottles that hold 210 ml or 7 fl oz. It has been confirmed by the original manufactures of the beer Grupo Modelo that everywhere in the world except for Spain, the Coronita Beer itself is the exact same refreshing beer as a Corona just packaged in a smaller bottle. In this post, we will explain exactly what a Coronita Beer is as well as review the slight differences between it and its big brother Corona… What is a Coronita Beer? Maybe you have seen these little mini Coronas and wonder what exactly they are? If so you are not alone, many people wonder what the differences are if any. However, if you are in a situation where you can’t really indulge in a full-size beer, but the thoughts of the taste of one are appealing to you, another option for you would be a Coronita. ![]() Part of the promotion includes a sponsored tweet that has sparked criticism for using the phrase “coming ashore soon.There are not many beverages that are more refreshing on a hot summer day than an ice-cold Corona. Yet the spread of the coronavirus couldn’t have come at a worse time for Constellation, which is spending $40 million to launch its new Corona-branded hard seltzer. “We’ve seen no impact to our people, facilities or operations and our business continues to perform very well.” “Our thoughts and prayers go out to those affected by this terrible virus and we hope efforts to more fully contain it gain traction soon,” said Bill Newlands, CEO of Constellation Brands, in a statement. Corona’s sales are heavily dependent on the US market, unlike some of its far-more-international rivals. That’s nearly double the trend of the past 52 weeks. ![]() “Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment.”Ĭonstellation said Corona Extra sales grew 5% in the United States in the four-weeks that ended February 16. “Sales of Corona remain very strong and we appreciate the continued support from our fans,” Constellation Brands spokesperson Stephanie McGuane told CNN Business. (CNN) - Corona beer isn’t making any changes to its advertising despite the name’s unfortunate similarity to the deadly coronavirus.Ĭonstellation Brands, which brews several variations of the popular lager, said in a statement that its customers “understand there is no link between the virus and our business.” Please look at the time stamp on the story to see when it was last updated. This is an archived article and the information in the article may be outdated.
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